January 27, 2026
Key Takeaways
- Solar Club passed 10,000 members in 2025 and delivered the highest collective earnings in its history.
- Members earned a combined $26 million in value in 2025 through electricity exports, cash back, and Renewable Energy Certificates.
- Cumulative member earnings since 2019 have now approached $60 million.
- Members exported 100 million kWh in 2025 and 230 million kWh cumulatively, staying climate positive by 11 million kWh.
- Cash back reached a record $398,000, more than double the previous year.
- Energy Marketers offering Solar Club rates contributed over $1 million to more than 40 Alberta organizations in the past year.
What is the Solar Club?
The Solar Club is a member-powered program that helps Alberta homeowners with solar photovoltaic systems take real advantage of the province’s evolving energy market. When it launched seven years ago, the vision was straightforward. Since then, it has grown into a strong program with measurable financial and environmental results, and in 2025 it reached a major milestone by surpassing 10,000 members while participants achieved the highest collective earnings in the program’s history. Through clean energy exports, cash back, and renewable energy incentives, members earned a combined $26 million in value in a single year.
What did Solar Club members achieve in 2025?
Members generated a net positive financial outcome for the second year in a row based solely on electricity exported back to Alberta’s grid. When export credits, cash back, and Renewable Energy Certificates are combined, total member value reached $26 million in 2025 alone. Since the program began, cumulative member earnings have now approached $60 million, which demonstrates how coordinated, community-based solar participation can create meaningful returns.
What powers the Solar Club?
The Solar Club operates on four guiding principles that shape how the program delivers value.
Stronger solar returns. Members benefit from competitive electricity rates, a growing cash back program, and access to environmental value streams such as RECs and carbon credits. Together, these elements help improve the long-term return on solar investments.
Collective progress toward net zero. By pooling member exports, the Solar Club achieves climate-neutral and climate-positive outcomes at a collective level, even when individual households experience seasonal fluctuations.
Measurable environmental impact. An original goal to export 100 million kWh of renewable electricity by 2030 was achieved ahead of schedule in 2025. That target was raised to 250 million kWh and is already close to being met, so the program has now set a new target of 500 million kWh of exported clean electricity by 2030.
Supporting Alberta’s renewable transition. By pairing solar exports with Renewable Energy Certificates, members actively contribute to expanding renewable electricity across the province.
What milestones did members reach in 2025?
Members hit several notable achievements over the year. They delivered 100 million kWh of renewable electricity to Alberta’s grid in a single year, reached 230 million kWh exported cumulatively since 2019, and maintained a climate-positive position by exporting more electricity, plus RECs, than they imported by 11 million kWh.
The $26 million in member value broke down as follows.
- $25.6 million came from electricity exports.
- $398,000 came from cash back payments, more than double the previous year.
- $30,000 came from Renewable Energy Certificates.
These earnings directly reduce payback timelines for solar installations and reinforce the strength of acting collectively.
How does Solar Club cash back work?
Cash back is calculated based on each member’s electricity imports over the year, rewarding participation in the program while supporting clean energy growth. For 2025, members will receive a record $398,000 distributed directly to households. Members who registered battery-electric vehicles also qualified for an additional 2 percent cash back on electricity and bundled natural gas, further increasing household returns.
What is the Hummingbird Virtual Solar Community?
The Hummingbird Virtual Solar Community is one of Alberta’s largest distributed solar networks, and every microgenerator enrolled with the program is part of it. Together, participants form a virtual solar farm powered by more than 250,000 installed solar panels with a combined capacity exceeding 150 MW. This shared network highlights the impact that coordinated residential solar generation can have across the province.
How does the Solar Club give back to Alberta communities?
Community investment remains a core part of the Solar Club’s mission. In the past year, Energy Marketers offering Solar Club rates contributed over $1 million to more than 40 organizations across Alberta, including food banks, mental health initiatives, social services, and municipal programs. Since 2019, total community contributions have reached nearly $3.5 million, demonstrating how local energy decisions can create meaningful impact. In 2025, the program also introduced a new partnership with WWF-Canada, supported by a $30,000 donation.
What new features did the Solar Club add in 2025?
The program added several tools and benefits in 2025 to help members maximize value.
- Pre-Bill™ gives members early access to billing data before bills are finalized.
- Solar Stats provides monthly, personalized solar production reports in the My Account portal.
- RateSwitch™ automatically optimizes rates so members are always on the most advantageous one.
- The new HI Rate sets the seasonal peak rate at 33¢/kWh.
- EV Cash Back offers additional rewards for battery electric vehicle owners.
What is next for solar in Alberta?
The outlook for solar energy in Alberta continues to strengthen, supported by engaged homeowners and growing community participation. What began as an ambitious idea has become a proven model for clean energy collaboration. Together, Solar Club members are helping advance Alberta’s energy transition, strengthening the case for solar, and putting power back in the hands of homeowners, one kilowatt hour at a time.