If you live in Alberta, you’ve probably noticed your electricity bill doesn’t look the same from month to month. That’s because Alberta operates a deregulated electricity market, which means prices shift based on supply, demand, and the type of rate plan you choose. Understanding how Alberta electricity rates work can help you make smarter decisions about your energy plan and … Read More

Key Takeaways How do I know if I am on the ROLR? You can tell whether you are on the ROLR by asking one question: did you choose your retailer? If you did, you are likely not on the ROLR. If you did not, you are likely on it, and that is a problem for your wallet. The good news … Read More

Key Takeaways What is the Solar Club? The Solar Club is a member-powered program that helps Alberta homeowners with solar photovoltaic systems take real advantage of the province’s evolving energy market. When it launched seven years ago, the vision was straightforward. Since then, it has grown into a strong program with measurable financial and environmental results, and in 2025 it … Read More

Key Takeaways What is RateSwitch™? RateSwitch™ is automatic rate switching for Solar Club members, and it is the next step in the evolution of our Pre-Bill feature. RateSwitch uses your Pre-Bill data to determine the optimal dates for switching between rates and then automates that process for you, so you no longer have to track and time the changes yourself. … Read More

Key Takeaways What is Alberta’s Rate of Last Resort? The Rate of Last Resort is a regulated electricity rate charged by large utilities such as ENMAX, EPCOR, and Direct Energy, and it is designed to be a default option rather than the most affordable one. Many Alberta residents are placed on it automatically without fully understanding their options. Over the … Read More

We’ve learned over the years that most people want to know why their energy bill looks the way it does and whether they’re getting a fair deal. So, let’s break Alberta’s deregulated market down in a simple way.