When we talk about the Rate of Last Resort (ROLR) with customers, the response we often get is, “How do I know if I’m on the ROLR?” The way to tell is easy: Did you choose your retailer? If the answer is “Yes,” then you’re likely NOT on the ROLR. If the answer is “No,” then you’re likely ON the … Read More
Solar Club Members Deliver a Record-Breaking $26 Million Year
When the Solar Club was first launched seven years ago, the vision was straightforward: help Alberta homeowners with solar photovoltaic systems take real advantage of the province’s evolving energy market. Since then, that vision has grown into a strong, member-powered program with measurable financial and environmental results. In 2025, Solar Club members reached a major milestone. Not only did the … Read More
Introducing RateSwitch™ – Automatic Rate Switching for Micro-Generators
We are pleased to announce a gift from the Solar Club™: Automatic rate switching is now available to the Solar Club! You asked for it and we’re happy to deliver. Introducing RateSwitch™, the next step in the evolution of our Pre-Bill Feature. RateSwitch leverages Pre-Bill Data to determine the optimal dates for switching between rates and automates this process for you. … Read More
Alberta’s Rate of Last Resort vs Competitive Electricity Rates
When it comes to choosing an electricity plan in Alberta, many residents are automatically placed on the Rate of Last Resort (ROLR) without fully understanding their options. The ROLR is a regulated electricity rate charged by large utilities such as ENMAX, EPCOR, and Direct Energy. It is designed to be a default option rather than the most affordable one. Over … Read More
How Alberta’s Deregulated Energy Market Works
We’ve learned over the years that most people want to know why their energy bill looks the way it does and whether they’re getting a fair deal. So, let’s break Alberta’s deregulated market down in a simple way.