When the Solar Club was first launched seven years ago, the vision was straightforward: help Alberta homeowners with solar photovoltaic systems take real advantage of the province’s evolving energy market. Since then, that vision has grown into a strong, member-powered program with measurable financial and environmental results.

In 2025, Solar Club members reached a major milestone. Not only did the program surpass 10,000 members, but participants also achieved the highest collective earnings in the program’s history. Through clean energy exports, cash back, and renewable energy incentives, members earned a combined $26 million in value in a single year.

2025: A Landmark Year for Solar Club Members

For the second year in a row, Solar Club members generated a net-positive financial outcome based solely on electricity exported back to Alberta’s grid. When export credits, cash back, and Renewable Energy Certificates (RECs) are combined, total member value reached $26 million in 2025 alone.

Since the program began, cumulative member earnings have now approached $60 million, demonstrating how coordinated, community-based solar participation can create meaningful returns.

What Powers the Solar Club

The Solar Club operates on four guiding principles that shape how the program delivers value:

Stronger Solar Returns
Members benefit from competitive electricity rates, a growing cash back program, and access to environmental value streams such as RECs and carbon credits. Together, these elements help improve the long-term return on solar investments.

Collective Progress Toward Net Zero
By pooling member exports, the Solar Club achieves climate-neutral and climate-positive outcomes at a collective level, even when individual households experience seasonal fluctuations.

Measurable Environmental Impact
An original goal to export 100 million kWh of renewable electricity by 2030 was achieved ahead of schedule in 2025. That target was increased to 250 million kWh and is already close to being met. With continued growth, the program has now set a new target of 500 million kWh of exported clean electricity by 2030.

Supporting Alberta’s Renewable Transition
By pairing solar exports with Renewable Energy Certificates, members actively contribute to expanding renewable electricity across the province.

Momentum That Continues to Grow

Solar Club members reached several notable achievements in 2025:

Delivered 100 million kWh of renewable electricity to Alberta’s grid in a single year
Reached 230 million kWh exported cumulatively since 2019
Maintained a climate-positive position, exporting more electricity (plus RECs) than imported by 11 million kWh

From a financial perspective, the $26 million in member value included:

$25.6 million from electricity exports
$398,000 in cash back payments, more than double the previous year
$30,000 in Renewable Energy Certificates

These earnings directly reduce payback timelines for solar installations and reinforce the strength of acting collectively.

Cash Back That Rewards Participation

Annual cash back payments remain a key benefit of the Solar Club. For 2025, members will receive a record $398,000 distributed directly to households. Cash back is calculated based on electricity imports over the year, rewarding members for participating in the program while supporting clean energy growth.

Members who registered battery electric vehicles also qualified for an additional 2% cash back on electricity and bundled natural gas, further increasing household returns.

The Hummingbird Virtual Solar Community

All microgenerators enrolled with the program are part of the Hummingbird Virtual Solar Community, one of Alberta’s largest distributed solar networks. Together, participants form a virtual solar “farm” powered by more than 250,000 installed solar panels with a combined capacity exceeding 150 MW.

This shared network highlights the impact that coordinated residential solar generation can have across the province.

Giving Back to Alberta Communities

Community investment remains a core part of the Solar Club’s mission. In the past year, Energy Marketers offering Solar Club rates contributed over $1 million to more than 40 organizations across Alberta, including food banks, mental health initiatives, social services, and municipal programs.

Since 2019, total community contributions have reached nearly $3.5 million, demonstrating how local energy decisions can create meaningful local impact. In 2025, the program also introduced a new partnership with WWF-Canada, supported by a $30,000 donation.

New Features Introduced in 2025

The Solar Club continues to evolve, adding tools and benefits that help members maximize value:

Pre-Bill™ – Early access to billing data before bills are finalized
Solar Stats – Monthly, personalized solar production reports in the My Account portal
RateSwitch™ – Automatic optimization to ensure members are always on the most advantageous rate
New HI Rate – Seasonal peak rate increased to 33¢/kWh
EV Cash Back – Additional rewards for battery electric vehicle owners

Looking Ahead

The outlook for solar energy in Alberta continues to strengthen, supported by engaged homeowners and growing community participation. What began as an ambitious idea has become a proven model for clean energy collaboration.

Together, Solar Club members are helping advance Alberta’s energy transition, strengthening the case for solar, and putting power back in the hands of homeowners, one kilowatt-hour at a time.

This article is based on publicly shared information and reporting from Solar Club. Original source: “Solar Club Members Set a New Standard With Record Earnings of $26 Million,” Solar Club (2025).